Posts made in February, 2016


Sheila Gets a Facelift

Sheila Gets a Facelift


Posted on Feb 17, 2016

According to popular culture, a person is never too young for a little modification / maintenance. A small lift here and a small reduction there can create a “whole new you.” So says plastic surgery marketing. Well, the same is true for 2500 lbs of ¼ inch steel with 6 years of entertainment wear. After 6 years, Tequila Sheila was beginning to show her wear. It was time for a “little rejuvenation.” Though discussed and planned during...

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Tequila Sheila Around the Word

Tequila Sheila Around the Word


Posted on Feb 16, 2016

A late night of cocktails and outlaw country music will no doubt generate wild ideas….most of them bad ideas. Maybe it was the music, maybe it was the company, maybe it was fine anejo tequila….no telling….but the idea of the name “Tequila Sheila” seemed to be pure brilliance! Once the name appeared, the next ideas involved logos and merchandise….some of these ideas and graphics were not so brilliant. After several artistic trials and...

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