According to popular culture, a person is never too young for a little modification / maintenance. A small lift here and a small reduction there can create a “whole new you.” So says plastic surgery marketing. Well, the same is true for 2500 lbs of ¼ inch steel with 6 years of entertainment wear. After 6 years, Tequila Sheila was beginning to show her wear. It was time for a “little rejuvenation.” Though discussed and planned during...
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A late night of cocktails and outlaw country music will no doubt generate wild ideas … most of them bad ideas. Maybe it was the music, maybe it was the company, maybe it was fine anejo tequila … no telling … but the idea of the name “Tequila Sheila” seemed to be pure brilliance! Once the name appeared, the next ideas involved logos and merchandise … some of these ideas and graphics were not so brilliant. After several artistic trials...
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