A late night of cocktails and outlaw country music will no doubt generate wild ideas … most of them bad ideas. Maybe it was the music, maybe it was the company, maybe it was fine anejo tequila … no telling … but the idea of the name “Tequila Sheila” seemed to be pure brilliance! Once the name appeared, the next ideas involved logos and merchandise … some of these ideas and graphics were not so brilliant. After several artistic trials...
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